Privacy Policy

Data Controller Details

• Company name: Trip Tours Madrid SLU
• Tax ID (CIF): B56592975
• Registered address: C/ Embajadores 96, BJ A, 28012 Madrid (Spain)
• Public office: Puerta del Sol, 28013 Madrid
• Main email: info@triptoursmadrid.com
• Private groups: bespoke@triptoursmadrid.com
• Recruitment: rrh@triptoursmadrid.com
• Office phone: +34 674 441 818
• WhatsApp for enquiries: +34 642 78 47 32
• Website: https://triptoursmadrid.com

Information we collect

Through your browsing of the website and our contact channels, we may collect the following data:

• First name and surname.
• Email address.
• Telephone number.
• Preferred language.
• Booking or enquiry details: date, number of people, tour or excursion of interest and specific interests.
• Technical browsing data through cookies: IP address, browser type and pages visited.
• Information you provide voluntarily through forms or WhatsApp.

We do not collect banking or credit card data directly: payments are processed on the booking platforms of our partners and operators.

Purposes and legal bases for processing

We process your data for the following purposes, each with its own legal basis:

• Managing your bookings and enquiries. Legal basis: performance of the contract and your explicit consent.
• Responding to enquiries you send us by form, WhatsApp or email. Legal basis: your explicit consent.
• Sending you relevant information about your booking: confirmations, reminders and itinerary changes. Legal basis: performance of the contract.
• Improving our services through aggregated and anonymous analysis of website usage. Legal basis: our legitimate interest.
• Complying with legal obligations regarding tax, accounting and consumer matters. Legal basis: compliance with legal obligations.

Business model and recipients of the data

Trip Tours Madrid provides two types of service, with different data processing in each case:

• Free tours and private tours: these are Trip Tours Madrid's own services, provided by our guides. They are not affiliate products, and we process the data of these bookings directly.
• Excursions (Toledo, Segovia, Ávila, Chinchón/Aranjuez, El Escorial) and sightseeing buses (Big Bus): these are affiliate products. Trip Tours Madrid acts as an affiliate distributor and the customer contracts the service directly with the operator, who provides it.

When you book an excursion or a sightseeing bus, your data is transmitted to the corresponding operator so that it can provide the service:

• The Yellow Tours (Yellow Tours Madrid), C. de San Bernardo 5, Local 13, 28013 Madrid.
• Big Bus Tours Madrid, Paseo del Prado, 28014 Madrid.
• Ventrata: the technology platform that integrates these operators' products and manages the bookings for excursions and buses.

For our own free tour bookings we use the Donicus platform. In addition, we rely on the following data processors, which process data on behalf of Trip Tours Madrid under contract:

• Donicus: booking management platform for the free tours.
• Google (Google Ireland Ltd.): web analytics, Maps and Places.
• Meta (Facebook/Instagram): measurement pixel for campaign optimisation.
• Vercel: website hosting.
• SMTP email provider used to send communications.
• TTM-OS: Trip Tours Madrid's own internal management system, which supports booking operations and customer service.

We will not transfer your data to third parties for our own commercial purposes, nor will we sell it.

International transfers

Some of our providers (Google, Meta and Vercel) may process data outside the European Economic Area, on servers in the United States. In all cases, these providers have adequate safeguard mechanisms under the GDPR, such as standard contractual clauses and adequacy decisions of the European Commission.

Data retention

We keep your data for the following periods:

• Data from completed bookings: up to 5 years from the provision of the service, due to tax and consumer obligations.
• Data from enquiries that do not result in a booking: up to 12 months from the last contact.
• Browsing data (cookies): as set out in our cookies policy.

Your rights

Under the GDPR and the Spanish Data Protection Act (LOPDGDD), you have the right to:

• Access your personal data.
• Rectify inaccurate data.
• Erase your data (right to be forgotten).
• Restrict the processing of your data.
• Object to the processing.
• Request the portability of your data in a structured format.
• Withdraw your consent at any time.

How to exercise your rights

To exercise your rights, send us an email at info@triptoursmadrid.com or a letter to our registered address, enclosing a copy of your ID document. We will respond within a maximum of 30 days.

Supervisory authority

If you believe the processing of your data does not comply with the regulations, you have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD) through its website www.aepd.es.